Aldus
Manutius was a famous printer and publisher in Venice. What he started
in the 1490s, his family continued until about 1595. Manutius was the
driving force behind several innovations in printing. He wanted to
print a complete set of Greek classics, and almost finished it—all but
one of the writers he had planned to print was published before his
death in 1515. One of his largest contributions was the work of his
type cutter—Griffo, who cut the first italic typeface. Erasmus called
the Aldine italic typefaces “the neatest types in the world.” Aldus
printed pocket editions of Latin classics beginning with Virgil in
1501. Formerly, these had only been available in folio or quarto size,
accompanied by copious commentary. Aldus printed them in octavo size,
which was much more portable than the larger formats, without the
commentary. This allowed the reader to experience the text without
preconceived explanations or expectations. He also printed Dante’s
Divine Comedy in this style. His print runs were large for the time
(sometimes up to 3000), allowing these editions to be available to the
growing numbers of literate lay people. In 1502, he began using a
printer’s device to identify his work, the dolphin and anchor, which
became one of the most famous printer’s devices used in early printing.
A form of this device is now used as a logo by Doubleday Publishing.
**Image from Wikipedia
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